Open For Business

OFB013 - How to create amazing inbound marketing for entrepreneurs and small business with expert Nicholas Scalice from Earnworthy.com!

January 5, 2016

In this episode of the Open for Business podcast it’s time to talk ‘inbound marketing’ with the expert himself, Nicholas Scalice from the USA. What’s inbound marketing you ask? You can think of inbound marketing as marketing for the modern era. Instead of blasting out boring advertisements to a wide audience and seeing what sticks, inbound marketing focuses on creating and sharing quality content that attracts people to your brand like a magnet. This is exactly the type of marketing you need to utilize to grow your business, your startup or even get your idea off the ground and firing!

Nicholas is an inbound marketing consultant based out of in Boca Raton, Florida. He has worked as a marketer for over six years, independently, on the agency side, and on the client side. In this episode he is generously stepping us through how we can start building our own inbound marketing and the tools we can use to help us get it done easily and even automate certain parts to put time back in your pocket! Let’s get into it! 



TOP LEARNINGS IN THIS EPISODE:

1. Inbound Marketing is about providing value through helpful content to your target audience

2. Your marketing should be give, give, give, give, give, ask. 

3. Set small goals with your marketing that you can achieve regularly! 

4. Keep learning! Knowledge is power people! 


EPISODE TIMELINE:

00:01 – The Intro 
00:23 – Welcome to Episode 013
03:50 – Outlining a few changes! 
08:14 – The interview with Nicholas Scalice from Earnworthy.com
37:15 – Top Learnings time!
43:20 – See you over on the next episode! Thanks for listening!


RESOURCES AND LINKS FROM THIS EPISODE:

Earnworthy.com

Hit Nicholas up on Twitter! Tell him you heard him on the show!

Wordpress - Click here to start your own website!

MailChimp – Automate your email list and subscriptions!

Instapage – Create your own landing pages for your customers to land on top of! 

Optin Monster – Capture email addresses on any page of your website!

Canva – This is the most amazing graphic design tool for people who aren’t graphic designers! 


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IT’S MADE POSSIBLE BECAUSE OF YOU!

Thank you again for joining me again this week. There are so many other podcasts and experts that you could be listening to instead, but you have shared some of your precious time to listen to this episode and I truly appreciate that! Without you as a listener, the podcast goes nowhere! 

That’s it for this episode! Thank you again and remember you can get in touch with me anytime on Twitter @anthonygmurphy or via email anthony(at)openforbusiness(dot)net(dot)au!